Email Marketing - Use A Service

I occasionally get requests from clients for assistance with sending out email marketing to their existing clients. My advice in these situations is always the same: Use A Service.

Every client that I’ve dealt with that’s interested in this kind of marketing starts out planning to do it using their regular email account, but there are good reasons not to do so. The reasons for using a service break down into three key areas: creation of your content, distribution of your content, and management of your address list. Keep reading for some notes on those.

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NEVER Give Out Your Password

IF support staff for a service you are using need access to your account or information within it, they can get that access without needing your password. Nobody should be asking for your password.

This applies to email (e.g. Hotmail/Windows Live, Yahoo, Google and many others), social networking (Facebook, LinkedIn, MySpace, etc.), online photos (Flickr, etc.), and especially applies to your banking and finances. NO bank or financial services employee should ever ask for your password – bank policies generally prohibit them from doing so as a firing offense.

Think of someone asking for your password the same way you’d think about a stranger walking up to you on the street and saying “Hi, I’m with the village. I need your home address and your house keys.” No matter how friendly and professional looking, would you just give your keys to a stranger like that?

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